This self-initiated project was developed as a fictional campaign extension for Hinge.

Inspired by the brand’s existing That’s When I Knew campaign, the project explores how a single moment can communicate the emotional depth and authenticity that define meaningful relationships. The objective was not only to create a visually compelling advertisement but also to understand and respond to Hinge’s brand positioning, communication style, and target audience.

The project began with an analysis of Hinge’s visual identity, tone of voice, and audience behavior. By examining the platform’s focus on intentional dating and genuine connection, I identified opportunities to expand the campaign through an additional narrative that remained consistent with the brand’s existing communication.

The result is a speculative campaign piece that demonstrates my ability to translate brand values into visual communication.